E-BOOKS
Access, download, or purchase e-books authored by Vanessa Sangari designed to support your growth and success.
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THE POWER OF PERCEIVED VALUE: A DIGITAL STRATEGISTS GUIDE
As a Digital Strategist, you should know that success of your brand in the digital landscape hinges on more than just a great product or service. It’s about crafting a compelling narrative that resonates with your target audience and translates into strong perceived value. This E-book is intended to be a quick read. It explores the crucial difference between Actual Value and Perceived Value, showing how mastering the latter is key to winning in the digital marketplace.
THE POWER OF PERCEIVED VALUE: AN ENTREPRENEUR’S GUIDE
As an entrepreneur, you pour your heart and soul into your product or service, and as such should get returns. You should know that success of your brand in the digital marketplace hinges on more than just a great product or service; it’s about how customers perceive the brand. This E-book, intended to be a quick read, will show you how to leverage the power of perceived value to attract customers, increase sales, and build a thriving business.
A MARKETING MANAGERS GUIDE TO DIGITAL POSITIONING
In today’s crowded digital marketplace, simply having a great product or service isn’t enough. Success hinges on effectively communicating and managing your brand’s perceived value. This E-book is a quick read and provides Marketing Managers and professionals with various strategic frameworks for leveraging the digital landscape to enhance overall perceived brand value the consumer experience.
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